Blue Habanero – Authentic Mexican Restaurant
1. Overview & Identity
Blue Habanero is a restaurant specializing in authentic Mexican cuisine, located in Perth Amboy, New Jersey, serving both locals and visitors. Their brand emphasizes freshness, traditional recipes, and a welcoming dining experience. They position themselves as a go-to spot for genuine Mexican flavors and casual dining in the community.
2. Contact Information
Business Name: Blue Habanero
Address: 547 Kennedy Street, Perth Amboy, NJ 08861, USA
Phone Number: 732-826-3326
Email: (not publicly disclosed)
Website: bluehabaneroperthamboy.com
3. Social Media References (Text Only)
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(No specific social media handles found on site)
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They may have Facebook, Instagram or other profiles (not explicitly linked on their official site)
4. Services & Product Categories
| Service Category | Description / Possible Offerings |
|---|---|
| Dine-in & Takeout | Full-service restaurant dining and takeout orders |
| Authentic Mexican Menu | Tacos, traditional Mexican dishes, fresh ingredients |
| Online Ordering | “Order Online” option available via website |
| Catering / Group Orders | (Implied potential, not explicitly stated) |
| Delivery | Likely via third-party delivery services (not confirmed) |
5. Key Features & Strengths
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Emphasis on authenticity and homemade-style recipes
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Use of fresh ingredients especially for tacos and signature dishes
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Local neighborhood presence, accessible to the Perth Amboy community
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Clear focus on core cuisine rather than overly broad menu
6. Mission, Vision & Values
(Inferred — not explicitly stated on site)
Mission:
To bring genuine Mexican flavors to the Perth Amboy area, offering customers a warm, tasty, and memorable dining experience.
Vision:
To be recognized as a staple Mexican restaurant in the region, valued for food quality, consistency, and hospitality.
Values:
Authenticity, freshness, customer satisfaction, culinary integrity, and community focus.
7. Strengths & Competitive Advantage
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Distinct niche — specialized in Mexican cuisine, not general fare
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Clear identity and branding around authenticity
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Local presence with strong appeal to the community
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Simple, direct menu focus can reduce complexity and maintain quality
8. Challenges & Areas to Confirm
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No email contact publicly listed (should verify)
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Social media presence is unclear (handles & activity to confirm)
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Menu breadth and pricing not fully detailed on the main page
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Delivery, catering, or expansion services not clearly stated
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Reviews, reputation, and customer feedback need to be checked
9. Category & Industry Positioning
Industry Category: Restaurant / Food & Beverage
Sub-Category: Mexican / Latin American Cuisine
Positioning: A local, authentic Mexican eatery serving Perth Amboy and surrounding communities, focusing on quality and flavor rather than high scale or trendiness.
10. Summary
Blue Habanero is an authentic Mexican restaurant located in Perth Amboy, NJ. They offer freshly prepared tacos and other Mexican fare, prioritizing genuine recipes and flavorful dining. With contact via phone and a physical location, their online presence supports menu viewing and ordering. Some operational details like email, social media, delivery, and catering require confirmation. Overall, Blue Habanero presents a clear identity as a community-focused Mexican cuisine provider.
