Company Overview

Towellers Limited is one of Pakistan’s pioneering vertically integrated textile manufacturers and exporters. Founded in 1973 by the late Mr. Shaikh Mohammad Obaid, the company began as a small towel-making unit and has grown into a multi-dimensional enterprise with expertise across towels, apparel, bedding, and baby products.

With over five decades of experience, Towellers has become a symbol of quality, innovation, and reliability in the global textile market. Today, the company serves renowned retailers, institutional buyers, and private labels across North America, Europe, the Middle East, and Asia.

Towellers prides itself on its fully integrated production facilities — from spinning and knitting to weaving, dyeing, finishing, stitching, and packaging — all under one roof. This vertical integration enables cost efficiency, strict quality control, and fast lead times.

Location & Contact Information

Head Office / Registered Address:
Towellers House, WSA-30/31, Block 1, Federal B Area (F.B. Area), Karachi 75950, Sindh, Pakistan

Phone Numbers:

• +92-21-36326600

• +92-21-36326500

• +92-21-36323100

• +92-21-36321700

Fax:

• +92-21-36314884

Email (General):
towellers@towellers.com

Key Contacts:

• Feedback & Complaints:
  M. Farhan Adil — +92-300-8205172 | farhan@towellers.com

• Garment Division 1:
  Rashid — +92-321-8224446

• Garment / Terry Weaving Unit:
  Rukun — +92-321-9267449

• Dyeing / Finishing Division:
  Ali, Kamran, and senior department managers (direct contacts available on request).

Historical Background & Growth

• 1973: Establishment as a towel manufacturer, initially catering to domestic demand.

• 1980s: Expanded weaving capacity and entered the export market, particularly the Middle East.

• 1990s: Diversification into knitwear and apparel manufacturing to serve global retail brands.

• 2000s: Addition of modern dyeing, bleaching, and finishing facilities; enhanced compliance with environmental and social standards.

• 2010s: Focus on sustainability — adoption of eco-friendly dyes, water recycling, and certifications like GOTS and OEKO-TEX.

• 2020s: Expanded global reach; Towellers now supplies leading international retailers, hotel chains, and institutional buyers.

The company has steadily evolved from a single-product unit into a multi-category textile powerhouse.

Products Portfolio

Towellers offers a wide spectrum of textile products catering to households, institutions, fashion brands, and retailers worldwide.

1. Towels

• Bath towels, hand towels, face towels, beach towels, kitchen towels.

• Specialized varieties: jacquard terry, dobby border, cam border, velour, embroidered, yarn-dyed, printed towels.

• Institutional towelsfor hotels, hospitals, and gyms.

• Custom-designed collections for retail stores and private labels.

2. Apparel / Knitwear

• Basic and fashion apparel produced on state-of-the-art circular knitting machines.

• Product categories:

  • T-shirts, polo shirts, sweatshirts, hoodies.

  • Activewear and loungewear.

  • Baby wear and kids’ clothing.

  • Institutional uniforms.

• Fabrics: jersey, pique, interlock, fleece (2-end and 3-end), French terry.

• Value-additions: garment washing, printing, embroidery, appliqué, custom trims.

3. Bedding & Home Textiles

• Bed sheets, duvet covers, pillowcases, blankets, fitted sheets, and knit bedding.

• Available in cotton, organic cotton, blended fabrics, and luxury knits.

• Specialized finishing for softness, shrinkage control, and long-term durability.

4. Baby Products

• Baby towels, washcloths, bibs, swaddles, blankets, bedding, and soft knitwear.

• Special focus on safety standards, comfort, and the use of organic cotton.

Fabric & Material Types

• Natural fibers: 100% cotton, organic cotton.

• Blended fabrics: Cotton/polyester, cotton/modal, cotton/lycra, tencel blends.

• Knitted fabrics: Jersey, pique, interlock, fleece, French terry.

• Woven fabrics: Jacquard terry, dobby, plain weave.

• Special finishes: Velour, brushed, mercerized, heather jersey, molton, frotte.

• Sustainable materials: BCI-certified cotton, GRS-certified recycled polyester.

Facilities & Manufacturing

Towellers operates one of the most modern textile infrastructures in Pakistan.

• Weaving Unit:
  Over 100 power looms, 75 Nuovo Pignone dobby looms, and 12 jacquard looms for intricate towel designs.

• Knitting Division:
  Circular knitting machines capable of producing jersey, pique, interlock, French terry, fleece, and specialized fabrics.

• Dyeing & Bleaching:
  Daily dyeing capacity of approx. 1 million pounds.
  Equipment includes J-Box, atmospheric soft flow machines, high-temperature jets, and continuous open feed tumblers.

• Finishing & Processing:
  Equipped with dryers, compactors, raising machines, and advanced finishing units to ensure softness, shrinkage control, and long-lasting quality.

• Sewing & Packaging:
  Automated sewing lines for apparel, towels, and bedding.
  Dedicated packaging and labeling units for export markets.

• Laboratory & Quality Control:
  In-house laboratory capable of testing shrinkage, color fastness, crocking, tensile strength, and pH balance.
  Quality control teams at every stage of production.

Production Capacity

• Towels: Over 3,000 tonnes per year.

• Apparel: More than 18 million garments annually.

• Bedding: Large-scale fitted sheets, sheet sets, duvet covers, and blankets for international retail chains.

• Baby Textiles: Several million units produced yearly for global brands.

Quality & Certifications

Towellers is committed to maintaining the highest international standards in both quality and sustainability.

• Certifications:

  • OEKO-TEX Standard 100

  • Global Organic Textile Standard (GOTS)

  • Global Recycle Standard (GRS)

  • Recycled Claim Standard (RCS)

  • Better Cotton Initiative (BCI)

• Sustainability Practices:

  • In-house wastewater treatment plant.

  • Energy-efficient production processes.

  • Use of eco-friendly dyes and chemicals.

  • Active waste reduction and recycling policies.

Legal & Regulatory Information

• Company Registration Number: 0004042

• National Tax Number (NTN): 0676889-0

• Sales Tax Registration Number (STRN): 02-03-5111-007-55

• Statutory Auditors: Mushtaq & Co. Chartered Accountants

• Legal Advisor: Appointed for corporate, tax, and compliance matters.

Mission & Values

• Mission: To be a global leader in textile innovation, sustainable manufacturing, and customer satisfaction.

• Vision: To build long-term partnerships with clients worldwide by delivering superior products with eco-conscious practices.

Core Values:

• Excellence in every product.

• Innovation through design and technology.

• Sustainability as a responsibility.

• Reliability and trust in all partnerships.

• Customer-first approach, always exceeding expectations.